Author: Slava

  • Should I trust the advertised job description?

    Should I trust the advertised job description?

    Should I trust the advertised job description?

    Experience level: Beginner

    The posted job description and role that you want to apply for is a living and breathing entity that will morph and change during and after the employment process. Set your expectations and mindset right from the beginning to avoid disappointment in the future.

    will the Job Description change?

    The short answer is “Yes” Sometimes, the employment process can take months and in that time a lot of things within the organizational structure of a company can change. The role that you want can even disappear and there will be a very awkward radio silence between you and your potential employer. Do not get discouraged because it is not about your skillset. Learn from the application process and move on.

    A simple tactic to avoid disappointment

    It feels awful when you complete three interviews for one position, and then when you get a call with an offer, they tell you that the role has changed and that you will be responsible for something else. It is still relevant, but not what you were expecting. To avoid feeling disappointed, do not believe what the original job posting promises and keep an open mind. Think of the job posting as an entry point to the company that you really want to work for. They have an opening for creative professional like yourself. Period. If they like you and make you an offer, then take it and you will have your foot in the door. Once you are in, you can prove yourself, build trust, and move within the organization to where you want to be. Internal hiring is always preferred by companies.

    Stories from the cubicle

    Back when I used to work for a geotechnical software company, I agreed to take on a role that I never applied for. I completed a skill testing assignment where I had to create a logo for a company that they were acquiring, and I completed three rounds of interviews and one screening call. So four times in total. I knew that I did well and was expecting the offer.

    I got a call from the marketing manager and they asked me if I could take on a six-month contract for a completely different role in social media instead of a brand designer. I was so heavily invested into this application and so desperate that I was willing to go for anything.

    The company decided to hire one other person to do the brand work and place me in the social media role even though social media was never advertised as my strength during the interview process. On my first day, I started working on a marketing brochure instead of social media and that was the disorganized shape of things to come.

    It was a slippery slope of meetings, comments, and intense expectations that really harmed my confidence. I spent weekends thinking up ideas that were never good enough. Five months in, I was told that my contract will not be renewed and that I had two weeks to wrap up.

    Lesson Learned

    Waiting longer for the right position will do less damage to your confidence than accepting a role where you are set up for failure, and where expectations are not aligned with your strengths.

  • My Organizational Framework for In-House Graphic Designers

    My Organizational Framework for In-House Graphic Designers

    My Organizational Framework for In-House Graphic Designers

    Experience level: Beginner

    Being organized is not just about producing neat and tidy design layouts with everything aligned to a grid. It’s also about investing time into getting organized so you can be more efficient and creative as the project progresses. In this article, I share my top tips and techniques structured as a three-phase framework. The framework will help you get organized and unlock more creativity without losing track of tasks, files, or your mind.

    The Framework

    1. Track any incoming work so that nothing gets left behind
    2. Structure your in-house project files and folders that makes finding what you need, a breeze
    3. Manage your creative project without losing any files

    In her blog article on organizing project files to achieve a more optimized workflow, Sophie Hartl says:

    Behind every final packaging design, logo, or revamped brand identity lies a well-organised and efficient workflow, an essential component of working effectively with multiple clients at once.

    Track

    How to keep track of work tasks

    In the “Track” phase of my framework. I use Microsoft Outlook, Microsoft Planner, Microsoft Teams, and my trusty notepad to keep track of incoming work so that nothing gets left behind.

    How to track tasks in Outlook

    For large in-house graphic design projects expected to last a few weeks or even months, I always create a project folder to track tasks in Outlook. I set up rules that automatically move messages with certain keywords into my assigned project folder. For smaller, one-off tasks, I mark emails as “unread” until I read them and then flag them if I can’t get to them immediately. My goal? An inbox with zero unread messages. In a blog article on managing client projects and tasks, Brent Galloway shares the same vision on email:

    The only way I can make this process work with email is by using the “Inbox Zero” method. Meaning, I’m always striving for an empty inbox.

    Another way to track tasks and deadlines in Outlook is with Microsoft Outlook calendar. To help me stay organized, I use colour coding and set up events as reminders.

    Colour coding

    I use a category system where each colour represents something. For example: red=deadline and purple=time off. This helps me evaluate my week at a quick glance and zero-in on anything that appears in Red and remember to send reminders about any events appearing in Purple.

    Events as reminders

    In addition to booking meetings, I use the Microsoft Outlook calendar to keep track of task deadlines. I pair this technique with colour coding to help me visually distinguish events from one another. The benefits of using the calendar this way is that it encourages me to block off-time to complete my tasks and I get automatic reminders before any task is due.

    Stories from the cubicle

    Back when I used to work as an in-house graphic designer for a construction company, I was in a client meeting and my boss asked me how long it would take to finalize the design of a mobile website that we’ve been working on. I said about 1.5 days and he immediately added 1.5 days to the current date and double checked if I could get it done by Thursday morning—I said “yes”. When I got back to my desk, I realized that I had back-to-back meetings and a doctor’s appointment over the next two days.

    Lesson Learned: use my Microsoft Outlook calendar religiously to track tasks, events, and deadlines so I can use it to provide accurate estimates.

    Microsoft Teams Task Tracking

    Time sensitive messages with deadlines don’t do well on Microsoft Teams. Before you know it, the brief that someone sent you a few minutes ago needs a few scrolls to find because of other messages. To track tasks in Microsoft Teams, what I like to do is forward any critical messages to myself as soon as they come in or add them to my Microsoft Planner immediately.

    Why use Microsoft Planner

    I use Microsoft Planner every morning to organize and prioritize my tasks so I can get quick wins out of the way first and then focus on more complex in-house graphic design tasks. If priorities change then I just drag and drop the task cards to re-arrange the order. I can also tag the task and delegate it to another designer.

    Notepad task list

    Here are two reasons why it’s a great idea to use your physical notepad to create task lists: 1) Optics. It makes an in-house graphic designer look organized when they jot down notes using pen and paper. 2) Distractions. Attention may wander when you’re taking notes on your laptop. After the meeting is over, I always send out a recap email to the meeting participants using Microsoft Outlook that outlines the task list, deadlines, and next steps.

    Structure

    How to Organize Graphic Design Files

    In the “Structure” phase, I organize my graphic design files using Windows Explorer and build a scalable folder structure with an intuitive naming convention that makes finding what I need, a breeze.

    Graphic design folder structure

    Folders exist to organize multiple files, that is why I recommend grouping files by type: working files, output files, references, word documents, etc. In his blog article on file folder structure, Dan Mall  takes this approach a step further and groups all working files by type

    Any layered files that might need editing, organized by file type/file extension.

    Not only does this kind of folder structure help with organization, but also with navigation. Finding files and moving between folders becomes way easier when there is a clear and consistent folder structure. I’ve tried many folder structures over my career and this one works the best. Consider adding a date or a number before the folder name so that folders always appear in the same order.

    Design file naming conventions

    A good file naming convention needs to make the file understandable outside of the folder structure that it lives in. The file name needs to clearly identify which project it’s associated with and what type of content is in the file. This naming convention is especially helpful when running a search because you can quickly understand your search results. Here’s a sample file name that you can use as a template:

    ProjectName_ContentType_Date_Descriptor.extension

    I always add a descriptor at the end of the file name to identify what type of file it is. Here’s a list of file descriptors that I like to use:

    • Each round of revisions = v01, v02
    • Options = -A, -B, -C or -1, -2, -3
    • Outlined fonts and strokes = Otln
    • Ready for print = Print
    • Approved by client = Appr

    To see this design file naming convention in action, right below a sample file name for a social media sale campaign image that is in its second round of revisions and has multiple options.

    SaleCampaign_Social-Post_Junly2025_v02-A

    Always start with a unique project name instead of identifying the content in the file. This naming convention will make it easier to find what you’re looking for when you skim through a long list of files.

    Manage

    Design Project File Management Tips

    In the “Manage” phase, I have all the files on hand and a system in place. I stay organized throughout the life cycle of my design project without losing any files.

    Design file version control

    To keep track of the hard work that I’m putting in and to have the option of reverting back to an earlier file version, I always create a duplicate of my design file for every round of revisions that the client requests. I keep only the latest file versions in the root project folder and organize all the iterations in a folder named “Old”.

    Server file sharing for designers

    If you work as an in-house designer for a global organization with multiple offices, then you will most likely store and share your files on a dedicated server. I would recommend making local copies of any critical projects that you work on just in case server speeds are low or there are any technical issues on the day of the deadline. Don’t forget to sync the server files later to avoid any duplicates floating around.

    How to archive design files

    To archive your design files, I recommend incorporating a folder named “Old” or “Trash” into your existing folder structure and get into a habit of moving all un-needed design files there instead of permanently deleting them. Here’s my thinking: by not deleting design files, I slowly build up my own archive that I can search when something is needed in a hurry. Another advantage of this technique is that it de-clutters my folders.

    File management strategy

    To avoid any missing links, I manage my final design files by packaging them as soon as a large project wraps up. This way, I know that I have everything I need to make changes or export the design file again. In his blog article, Brent Morrison argues that productivity will increase if file management is done right:

    Opening an old project only to discover missing links, fonts, and files can really disrupt your workflow. It’s not only frustrating for you and collaborating designers, but you lose time that otherwise would be spent on client work. Fewer scavenger hunts means increased productivity.

    Adobe Illustrator, Adobe InDesign, and Adobe Photoshop all have this functionality so there is no excuse not to use it. What is file packaging? With a click of a button, Adobe will automatically gather and copy all linked design files into a single, standalone folder.

    Cloud storage for designers

    I use Microsoft OneDrive cloud storage on a daily basis because it is native to Microsoft Windows and is seamlessly integrated into Windows Explorer without needing too much set up. OneDrive stores a copy of my design files in the cloud and allows me to access them from any computer. Did you catch that? A common misconception is that there is no need for any disk space to work with OneDrive.

    Conclusion

    Being organized is an investment that goes beyond the visuals. It’s particularly important for in-house graphic designers because they work in conditions that are not ideal for realizing their creative potential. When done right, organization can help reduce stress and open up additional mental capacity to boost in-house designers’ creativity. My three phase framework offers beginner tips and techniques on how to track tasks, structure folders, and manage files. These can be employed at every stage of an in-house design project by using Microsoft tools.

    When I worked as a proposal graphic designer at Kiewit, I learned the importance of being organized. It was way more than setting up guides and following editorial layout rules that we’ve learned about at school. I felt empowered and confident before each proposal dropped because I had everything ready to go, from naming conventions, to note templates, to folder shortcuts. I even developed a checklist for the entire proposal team that was later included in the company SOP document. Of course, this did not happen immediately after I started. It took time for me to build things up. The first few proposals were chaotic, but the later ones felt like they were on rails.

    One last thing: I treat every task with the same amount of organization and planning no matter its size. The smallest of tasks can grow and a strong file and folder structure, and naming convention will start paying dividends.